The Tauá Hotels Group has chosen apis3 as the agency responsible for the hotel chain’s communication. The work will involve online and offline media, campaign creation, social media management, channel optimization, and strategic vision, such as the repositioning of some products, whether hotels or specific services like the membership program.
The group owns resorts, designed for families, in the cities of Caeté-MG, Atibaia-SP, Alexânia-GO, in addition to the Alegro Hotel in Jarinu-SP and the Grande Hotel Termas de Araxá-MG, a castle with a grand structure, with gardens designed by Burle Marx. A monumental space that combines historical and cultural tradition, as well as complete leisure.
“We are very happy with the achievement at an important time, of economic recovery and post-pandemic tourism. It is a network created by an entrepreneurial family that made, in two generations, the largest family resort group in Brazil, with a vigor of innovation, investments and employability, especially, with a bold vision in national tourism”, says William Hertz, CEO of apis3.
With 34 years of history, the mining company is recognized for its excellence in guest service, leisure options, entertainment and infrastructure for events, as well as for the protagonism of the first indoor water park in Latin America, the Tauá AquaPark Indoor, fully air-conditioned and with heated waters, located at Tauá Resort Atibaia.
“We did a long research and search for a strategic partner that was fundamental for our growth at this post-pandemic moment and in the objectives of the Tauá Group. We are very happy to have found in apis3 everything we were looking for in a partner for this moment of great recovery. We are very confident and excited about the partnership”, comments Lizete Ribeiro, partner-director of the Tauá Group.
apis3 has already started a strategic immersion in the client, visiting each of the hotels and other benchmarks, and prepares the next campaigns of the brand, among them, actions for vacations. “The Brazilian tourism market has heated up again and the hotels of the Tauá Group are unique properties, with a special vision for the family and for the child. Our challenge is to reinforce that the hotels are following sanitary protocols and that everyone can travel safely and confidently”, concludes William Hertz.
Source: abc da comunicação
