Coca-Cola FEMSA Brasil, a leader in the production and distribution of Coca-Cola family products and a broad portfolio of food and beverage brands, announces a new strategic project that seeks to revolutionize its operation with trade, introducing significant innovations and improvements in its operation through a digital transformation strategy.
Representatives of the teams led by Marco Vieira, at Coca-Cola FEMSA, and by Douglas Hertz and William Hertz, from apis3.
The company recognizes the strategic importance of trade and is committed to offering an enhanced experience to its commercial partners of different profiles. For this, apis3, a leading digital innovation agency and consultancy and partner of market giants such as Smart Fit and Accor group in different countries of Latin America, was chosen to be the strategic partner company of the project. This collaboration represents a significant milestone in Coca-Cola FEMSA’s ongoing pursuit of digital innovation and excellence in proximity to the entrepreneurial and retail public, which has already been initiated through primary research to study the needs of key stakeholders, as well as the development of solutions focused on intelligence and UX.
“The invitation from Coca-Cola FEMSA to carry out the project came with a great challenge to create a new level of solution in a highly competitive market. Helping to solve a pain of trade professionals is a task with a high load of purpose, which is to give even more speed and power to these professionals who carry an entrepreneurial profile in themselves. A great challenge of UX and digital transformation that we are taking to another level together with the best” – defines William Hertz, CEO of apis3.
apis3 brings with it a solid and proven reputation in the field of digital transformation, having led numerous large-scale projects with the main players in retail, financial market, and technology companies. Its involvement in this project highlights Coca-Cola FEMSA’s commitment to leading the transformation of the sector.
The specific details and planned innovations are still being kept secret, but the partnership promises to result in a unique online experience that will meet customer expectations and further strengthen the global recognition of the Coca-Cola brand.
About Coca-Cola FEMSA:
Coca-Cola FEMSA, also known as KOF, is a Mexican multinational beverage company based in Mexico City. It is the largest bottling franchise of Coca-Cola in the world, having operations in countries of Latin America and the Philippines.
